Our Story
Promoting the message in the bottle.
Muse Wine Management is a boutique wine marketing and public relations firm based in Santa Barbara County. Muse represents a select portfolio of ultra-premium wineries and vineyards throughout California, providing comprehensive marketing solutions and effective public relations strategies to help each client find their voice and share their story while building brand awareness and creating genuine customer loyalty.
Muse Wine Management is owned by industry veteran Lacey Fussel, who graduated from Cal Poly San Luis Obispo with a Bachelor’s Degree in Agriculture Business & Wine Marketing. After joining Muse Wine Management in 2009, Lacey took over the company as sole-owner in 2015, and has since established Muse as one of the most trusted wine marketing and PR companies on the Central Coast. Known for her savvy expertise and ease in which she works with wineries both big and small, Lacey has earned a reputation for her honest, creative and professional approach, offering clients innovative solutions and results-driven strategies while regularly securing coverage in top-tier media outlets such as Wine Spectator, Food & Wine, Robb Report and Forbes.
